PDMRG uses the following software packages for data collection, validation and reporting:
++ The Survey System
The Survey System is the most complete survey software package available for all types of questionnaires and Research Projects from telephone, mobile, CAPI, or paper questionnaires. This exceptional survey software package is ideal for mixed-mode surveys, which combine two or more of those methods.
The Survey System runs any alphabet-based language such as French, German, Italian, Spanish and so on. This includes Arabic, Greek, Hebrew, Thai, Russian, and other languages using non-Roman characters. The Survey System runs surveys in Chinese, Japanese and Korean, too.
++ Sawtooth
With 30 years in business and thousands of users worldwide, Sawtooth Software is the consensus leading provider of conjoint analysis software. Companies like Procter & Gamble, Google, General Motors, General Electric, and Microsoft use Sawtooth and have presented case studies and success stories at popular research conferences.
++ Powerful conjoint analysis software:
+ Choice-Based Conjoint (CBC)
Understand and predict consumer choices. Design, modify, and price products to improve market share and profitability. CBC is the gold-standard technique.
+ Adaptive Choice (ACBC)
Adaptive CBC can be a better approach than standard CBC for studies involving about 5 or more attributes, especially when the product or service involves a high-involvement purchase process. The survey tends to be longer than with CBC, but respondents find it more engaging and the results usually have higher precision.
+ Menu-Based Choice (MBC)
Menu-Based Choice is advanced discrete choice modeling software for multi-check menu studies, including those involving bundling vs. à la carte choices. Includes logic and HB modules, plus simulations (including Excel simulation option).
++ Quantum
++ Quantum performs:
+ Checking and validating survey data
+ Cleaning and manipulating survey data
+ Creating sophisticated schemes for weighting survey data
+ Producing market research tables
+ Performing statistical calculations
+ Exporting data to a variety of formats for further analysis
++ SPSS
IBM SPSS Statistics is an integrated family of products that addresses the entire analytical process, from planning to data collection to analysis, reporting and deployment.
With more than a dozen fully integrated modules to choose from, we find the specialized capabilities you need to increase revenue, outperform competitors, conduct research and make better decisions.
PDMRG is your One-Stop Shop Partner for Innovative Research & Fieldwork Worldwide!