PDMRG manages:
++ CATI Projects[1]
++ F2F[2] Interviewing Projects (CAPI[3] and PAPI[4])
++ Desk Research Projects
++ BI[5] Research Projects
CATI surveys are less expensive than in-person surveys. Telephone surveys generally yield response rates of 50 to 60 percent. The data from CATI surveys is highly reliable.
When working with an international Web survey, most U.S. research companies jump right into a straight forward All and Only Web methodology, more or less the same way they would be proceeding in the U.S. Although this method may work fine, our experience has taught us that this is not what happens in numerous situations.
Therefore, I would strongly advise American market researchers to ask themselves a few key questions when considering the best methodology to proceed with when conducting international quantitative research.
F2F (PAPI or CAPI) surveys are one-on-one interviews typically conducted in shopping malls, at home or in the office. They allow presenting people with samples of products, packaging, or advertising and gather immediate feedback. In-person surveys can generate response rates of more than 90 percent, but they are costly. The data from F2F surveys is highly reliable.
Desk Research is basically involved in collecting data from existing resources. Desk Research is very effective and can be conducted in starting phase of market research as it is quite quick and most of the basic information could be easily fetched which can be used as benchmark in the research process.
BI Research includes accelerating and improving decision-making, optimizing internal business processes, increasing operational efficiency, driving new revenues, and gaining competitive advantages over business rivals. BI systems can also help companies identify market trends and spot business problems that need to be addressed.
PDMRG is your ‘One-Stop Shop’ for Global Data Collection.
[1] Computer Assisted Telephone Interviewing
[2] Face to Face
[3] Computer Assisted Personal Interviewing
[4] Paper and Pencil Interviewing
[5] Business Intelligence
[1] Computer Assisted Telephone Interviewing
[2] Face to Face
[3] Computer Assisted Personal Interviewing
[4] Paper and Pencil Interviewing
[5] Business Intelligence
PDMRG is your One-Stop Shop Partner for Innovative Research & Fieldwork Worldwide!